Bally, which has always been known for its high-quality leather goods, is trying to revamp its image and the new Creative Director, Brian Atwood (FIT graduate, former model and one-time apprentice to Gianni Versace) has decided that it's time to start moving the brand towards a more high-fashion theme.
For the fall/winter 2008 advertising campaign, Atwood was able to secure photographer Mario Sorrenti and stylist Lori Goldstein. The photo shoot took place on the top floor at 7 World Financial Center in New York and features images of models Heidi Mount and Michael Gstoettner dressed in bohemian layers. The campaign will make its debut in August issues.
In other news, the Sissi Rossi sample sale began Tuesday and goes till 11:45 p.m. on Thursday, July 10. You can find discounts up to 70% off the original price. Visit: www.savvynyc.com
-Katherine Mingey
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