Nordstrom Loves Louis

Nordstrom is easily our favorite place to shop for jeans, and now you can go get a pair of Paige Denim, and check out Louis Vuitton’s Patchwork Denim bags all in one store (or at least attempt a waitlist).

Say hello to Louis Vuitton’s third Michigan Avenue boutique, a 2,000-square-foot expanse of leather goods, sunglasses, ties, and lots and lots of shoes, located right across from the designer shoe department on Nordstrom’s main floor.

This is Vuitton’s first department store collaboration since 1995 (with Bloomingdale’s New York), but the French house believes they will target a particular, thriving consumer group. “We recognize that clients are very loyal to their department stores," Daniel Lalonde, president and CEO of Louis Vuitton North America Inc., told the Chicago Tribune.

The partnership is unusual for Nordstrom, a retailer that normally does not lease space within stores. However, Nordstrom is expanding its luxury designer business, and no brand wields more label power than Vuitton.

"We want to try to send a signal that this represents the best of what customers can buy anywhere from anybody and who better than Vuitton to send that signal?” said president of merchandising Peter Nordstrom. “It's new for us, and it's special.”
-Grace Bahk