Shop Gen Art's Fresh Faces on Yoox

JF & Son fall/winter 2008

Gen Art’s Fresh Faces in Fashion, the national program that discovered the likes of Zac Posen, Milly and Rebecca Taylor, will kick off Fashion Week on September 4 with its annual show featuring the debut of 12 New York designers: four in accessories, six in womenswear, and two in menswear.

The extravaganza, held at the Manhattan Center, is going to be one tech-savvy evening. Blackberry and T-Mobile will provide instant photo coverage during the show from backstage, the red carpet and the runway. In addition, Gen Art is teaming up with YOOX.COM, the internationally leading online boutique for fashion and design, to offer 15 of JF & Son’s runway pieces for sale the next day.

Usually, unless you’re a celebrity or Anna Wintour, it’s a long time before you’re allowed any access to designers’ runway pieces. For the first time ever, thanks to Gen Art, the general public doesn’t have to wait.

“We are thrilled to give emerging fashion design an exciting retail opportunity and gain a global audience through the show,” said Lee Trimble, Vice President of Fashion at Gen Art. “We are also excited to give fashion consumers the ability to keep pace with the fashion press and be the first to wear the looks they see on the runway.”

JF & Son, one of the six womenswear designers, was picked by a panel of Gen Art, YOOX and former New York Times Style Editor Holly Brubach. The line, founded in 2007 by finance expert Jesse Finkelstein and costume designer Kathryn King, expresses an experimental and highly innovative marriage between modernist design and traditional fabric technique.

The other emerging New York talent showcased in the Fresh Faces in Fashion show are Ideeen, Sariah, Lialia, Richard Ruiz and Chree for womenswear; Hyden Yoo and Philip Sparks for menswear; and Antoinette Lee, Deka Ray, Heutchy and TNC Studio for accessories.

Gen Art’s Fresh Faces in Fashion will hold its Chicago show on October 1, and its Los Angeles show October 10th. Shop Gen Art's Fresh Faces in Fashion runway pieces after the shows at YOOX.COM
-Grace Bahk