Jessica Simpson Introduces Fancy on State

With the anticipation of the release of her new fragrance, Jessica Simpson introduces Chicago to Fancy. Her new fragrance is another venture for the 27-year-old who already has a clothing, footwear, handbag, and beauty line. The release, which took place at Macy's on State St. in Chicago, was filled with eager shoppers just hoping to get a glance of Ms. Simpson. Lasting only a few hours Jessica signed over 200 bottles of fragrance, changed her duds twice, and posed for pictures with her pint sized dog, Daisy.

Fancy, which was created with femininity in mind, is an exclusive of Macy's. The floral scented perfume is pink hued and has a very whimsical bottle. But above those qualities it smells absolutely delightful. Jessica, who was gushing over the new fragrance said, "With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or everyday with my favorite jeans. For me, Fancy is just that: fancy...a finishing touch that makes a girl feel just a little more special – it’s personal, whimsical, playful and romantic with a heart of gardenia, an essence I truly cherish.”

Buy Fancy at macy's

- Kelly McIntosh