I'm always bound to be fascinated by the past. Stare at this cover for you to inspire, aspire and admire. Below is an excerpt depicting how the whole cover shoot came about. Designed by George Lois. He gives us the back story on this striking original piece.
It was very interesting to read how both Marylin and Jayne's Mansfield decline the offer because they thought the concept at the time was to risky and way over the top. Hmm, when those thoughts come to my mind, it's the first gut punch and only reason I need to jump on board for a photo-shoot project. Italian actress, Virna Lisi, had the right spirit and for that, she will forever remain as a best cover issue in our book and in other parts of the globe.
"Throughout much of the 1960s and early 1970s, designer George Lois created some of the most memorable covers in the magazine's history. Like this one from 1965. "The ad guys hated it," Lois says. "It was too edgy. They were worried about losing clients." The idea came as soon as Lois heard the concept of an article editor Harold Hayes had commissioned: "The Masculinization of the American Woman." (It's unreadable. Don't.) "I wanted to capture a woman being manly and still beautiful," he says. "It was a spoof of the whole idea of a glamorous Hollywood." All he needed was a woman willing to do it. Marilyn Monroe and Jayne Mansfield declined. Kim Novak's publicist hung up on him. And then Lois found Virna Lisi, an Italian actress who was in town filming Assault on a Queen with Frank Sinatra and who thought the idea was terrific. So terrific that she wanted to be shot right away. That afternoon, they did. Before she could change her mind."
Virna Lisi locks all eyes on her while coming outta of a cake in "How To Murder Your Wife with Jack Lemmon".
Virna Lisi Montage.
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