Matthew Williamson Newest Guest Designer for H&M

H&M made it a new trend to feature celebrity fashion designers in their stores throughout the world. Bringing celebrity designers in has been a big success and their latest nominee is Matthew Williamson. He will start with women's clothing in a handful of H&M's stores on April 23. We will eventually start seeing his designs for men's and women's summer clothes throughout all H&M outlets mid-May. Williamson appeared on the London fashion scene in 1997 with a collection that was modeled by Kate Moss, Helena Christensen and Jade Jagger. You can see Williamson's designs on top celebrity "it" girls such as; Kate Hudson, Sienna Miller and Gwyneth Paltrow. Before Matthew Williamson, H&M featured celebrity designers such as; Roberto Cavalli and Stella Mcartney.
-Katie Davidson