The Road to the Runway with BCBG Max Azria

New York Fashion Week is almost here! Take a sneak peek behind the world of fashion and see how BCBG Max Azria gets ready for their shows. The company runs three lines including Max Azria, Herve Leger, and BCBG. Lubov Azria, wife of Max Azria and designers says, " I'm not designing for anybody else. Those three lines, we give birth to them. So they're kind of like your three kids, you know what each one needs and wants and we kind of switch them as we go. For Herve Leger, she's more of that strong woman, the power woman, she loves looking sexy and confident. For Max Azria, she has to be more artistic, she's an artist. And BCBG, she's like the younger sister of Max Azria. She's kinda cool, she does her own thing and she doesn't really care. She likes wearing her older sister's clothes sometimes or her mom's and she puts her own twist on it."