Equinox Launches Private Label Orange

Equinox Fitness has launched their very own private label Orange. The organic range of T-Shirts, tank tops and hoodies hit the clubs 47 national shops on December 14. “We are a lifestyle brand, and we are trying to fill a hole in our shops. The Orange label is just the beginning,” said Equinox buyer Karyn Riale. The stores currently carry such fitness lines as Beyond Yoga, John Varvatos, Alexander McQueen for Puma, Nike and others. The locker rooms also saw an upgrade this month by offering their members Kiehl’s beauty products. For more info, visit www.equinoxfitness.com.