Fashion and Beauty Going Viral

The viral world is officially taking over in the industries of fashion and beauty! It was announced this week that Polo Ralph Lauren was launching a virtual fashion show of their holiday collection for their Rugby line (saving Ralph a considerable amount of money since a fashion show costs around $1.5 mil for just 700 industry insiders to see it, while a virtual show costs only $50,000 with millions of people able to see the new collection).

It was just announced that Avon's Mark beauty line will begin going viral, but will cash in doing it. The company has partnered with Facebook to make a virtual storefront where clients can interact on the social networking site and buy their favorite beauty products without ever leaving the site. “Some 123 years ago, the representative would go door to door, geography to geography, selling to her friends and family — her social network,” said Claudia Poccia to WWD, Global President of Mark. “Mark is taking direct selling from door to door, to [Facebook’s] wall to wall.”

Head to the online boutique via Facebook by becoming a member of the Mark Girl page and click on the shop icon and voila, virtual shopping at its finest.

Link it! Green Chic - this week's hottest eco fashion and beauty news!

Factio Magazine talks to media insiders from The Bachelorette's Jillian Harris and Ed Swiderski to CelebTV's Kelli Zink on how to stay fit during party season.

Fashion Pulse Daily is giving two lucky readers the chance to win the handbag of their choice from Handbag Heaven!

My Beauty Bunny is giving away a free Orglamix mineral eyeshadow every day until 12/15!

Prissy Green launched a new natural beauty store and walks you through the steps of using gourds and pumpkins as a healing beta-carotene mask!

Runway To Retail checks out Tavi, the 13-year-old blogger from Style Rookie, who has hit the fashion jackpot. See her take on Rodarte for Target!

Tavi's Scoop on Rodarte for Target

Tavi, the 13-year-old blogger from Style Rookie, has hit the fashion jackpot. Not only does she get to skip school for New York Fashion Week, she also inspires designers like the Rodarte sisters. During the launch of their new collection for Target, Kate and Laura Mulleavy chose the young blogger to shoot footage for a mini documentary featuring the clothes, interviews with celebs and editors, while also checking out the ad campaign shot in North Dakota (kinda makes us want to take a trip to that farm)! Style.com swooped up the exclusive footage and now everyone can take a look at fashion's newest muse.

Rodarte's Kate Mulleavy on Tavi: "When spending time with Tavi, I am always astonished by her observations. Tavi is a writer in every sense. Her way of interacting with the world comes from a sensitivity and madness that belongs to poets and bank robbers."