Followers

Powered by Blogger.

My Blog List

Popular Posts

Tuesday, December 2, 2008

Calvin Klein's (Doll)House

Move over Barbie, apparently "dollhouses" aren't just for play. As evident in Calvin Klein's window display, "Madison Avenue (Doll)House," dollhouses are no longer kids play, but works of art. This display, designed by Dale Rozmiarek and Joshua Prince-Ramus, is a modern re-creation of urban living while addressing the importance of space.

The installation was created with Calvin Klein's consumer image in mind. The stylish installation covers 4 complete floors, with a landscaped rooftop, and was constructed of acrylic sheet, steel, and stretch Spandex. "By treating a New York street like landscape –and Calvin Klein's storefront like a New York street –we created a detached single-family (doll)house in Manhattan for the Calvin Klein woman," said architect Prince-Ramus.

The installation, weighing in at about half a ton, is on display at Calvin Klein's New York flagship store. Of course with the extended time and effort put into the creation of this piece, Calvin Klein could not have full-scale replicas in his other boutiques, but there will be large scale photographs on display his Milan store.
-Kelly McIntosh

No comments:

Post a Comment